Our drive for sustainability

We are driven by sustainability.

Every step of our supply chain has been designed to be as sustainable as possible.

First step: Our TENCEL Modal fibres are manufactured from renewable raw beech tree wood, sourced from a sustainable forest in Europe.

The STANDARD 100 by OEKO-TEX® certification confirms that TENCEL™ Modal fibres have been tested for numerous regulated and non-regulated harmful substances.


Second step: We then infuse the TENCEL™ Modal fibres with 99% pure silver which makes up the remaining 8% of our fabric, nature’s anti-odour and anti-bacterial secret weapon.


Third step: We then ensure our manufacturing is based locally in London to keep a lid on carbon emissions as well as guaranteeing a safe and ethical working environment for our team.


Fourth step: A zero waste strategy is adopted with our fabric. All wastage fabric is used to make face masks and boxing hand wraps with any scrap pieces going towards recycled carpets.


Fifth step: Our packaging keeps waste to a minimum. It’s 100% recyclable. 100% carbon negative. And 100% free from unnecessary gimmicks, hence the simplicity.


Sixth step: To complete the sustainable supply chain journey we give back to Mother Nature - who has provided us with this amazing fabric - by planting two trees per product purchased. This is through our partnership with One Tree Planted.


Thank you for joining us on our sustainable journey.